Ritchie Bros. Delivering Choice

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2:21 min - In 2017 Ritchie Bros. acquired its largest competitor: Iron Planet online auctions. Customers now had the best live and online industrial equipment auctions at their disposal. For the bulk of this video, I animated the design team's print campaign material. I also incorporated live-action footage from various auctions that I had previously shot. The Iron Planet sequences were animated from website screencaps.