Orlando Auction - 2018 Kick-Off

eperez Written by 

44 sec. As a part of the 25-video Orlando Promo Series, this piece ran for 1 week on Twitter, Youtube, FaceBook, and Snapchat. Instead of producing one promotional video for the Orlando auction, my idea this year was to leverage social media with a variety of short weekly episodes. The first of the series, this teaser was made from live auction footage that I shot at the event in 2017. The series was designed to be short, catchy, and to stir excitement by giving short glimpses into various aspects of Ritchie Bros.' massive annual event.