1:32 min. This piece was part of the IT recruiting initiative for Ritchie Bros. It was first used as a tradeshow booth eye-candy draw. Most of the live action footage came from previously shot auction events and internal shoots. I created all new motion graphics to give it an Information Technology spin. The main message is that Ritchie Bros. is a high-tech pervasive company that facilitates the multi-billion dollar sale of industrial equipment worldwide.